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Advantages Of Building Bulk Email Lists for Marketing Your Business

Friday, September 8th, 2017

Sending bulk email for acquiring new clients is a strong and effective marketing strategy. For businesses that are reluctant to even try bulk email marketing you might benefit from this read;

“The complaint I receive from many entrepreneurs, and marketers alike, is they have considered email list marketing for their advertising needs but have not found a good starting point I have found that that most first-time email marketers do achieve success within the first 30 days and ongoing email marketing only builds your email lists bigger and more relevant with each campaign sent”.

Email List Marketing Works For Big Brands, It Drives Traffic And Revenue

Let’s take a look at some recent stats that highlight why email list marketing is something to consider moving into 2016

  • Over 70 percent of marketers agree that email marketing is core to their business.
  • 60 percent of marketers claim that email is a critical enabler of products and services, versus 42 percent of marketers in 2014.
  • 20 percent of marketers say that their business’ primary revenue source is directly linked to email operations.
  • 43 percent of businesses have email teams of 2-3 people.
  • 74 percent of marketers believe email produces or will produce ROI in the future.
  • For 69.7 percent of US internet users, email is the preferred method of communicating with businesses.

5 Practical Reasons You Should Consider Bulk Email Marketing for 2016

Let’s put aside the stats and data for a second and talk about the real practical reasons you should be sending email for your business.

Here is practical advice and what this author believes to demand from your email list marketing company;

  1. Some bulk email software’s allow you to send an unlimited amount of email and it can be fully automated, and work in compliance with responsible email marketing practices and can-spam act of 2003 to remove opt-outs and non-deliverables, spam score checkers, and more features added automatically with any web based bulk email software platform.
  2. With web-based software there is nothing to download or install, you can simply log into your online software account from anywhere to manage, send, and monitor your campaigns. This is an advantage as the email campaigns do not send from your internet connection or email account and you can add and remove domains and IPs for perpetual campaign longevity.
  3. No setup cost and no contracts are almost expected these days; you want to choose a month to month billing that offers you the control to cancel at any time, but more importantly and a pro-rated billing system so you can upgrade or downgrade at anytime only paying the difference in pricing. This is very important as this will keep your overall costs under control and you can grow with your new sales strategy.
  4. Purchasing email lists from a credible email list provider can allow you to choose targeted categories further for pinpointing your demographic before sending. This provides an excellent opportunity to try different categories that you might have previously overlooked with other advertising allowing you to realize new marketing opportunity.
  5. Build exclusive opener and clicker lists. This is extremely effective as it builds new email list databases for future campaigns and is a great marketing strategy to implement right from the start. These contacts can automatically be added to new separately named email list databases and can build automatically for you each time you send an email campaign.

3 Things To Look For When Starting Email Marketing For The First Time

An email marketing campaign might be sounding more exciting by the second but not so fast! Well if you think you’re ready to dive into email marketing you might just be, however here are a few additional considerations to explore before you start sending out your first email marketing newsletter.

  1. Email marketing is not easy requires some additional learning like any software. Excellent email marketing takes practice and just be to properly check your ad copy for spelling and grammar, formatting, and other errors. Always split test trying out a few different ads and subject headers then run with your best performer. Many make the mistake to blast out one ad to 100 percent of the list, break it up a bit and think more about longevity.
  2. Basic feature you should demand from the email list, and bulk email Software Company you choose to send and manage your campaigns: No Setup Fee, Month to Month billing, Pro-Rated so you can increase/decrease the sending volume when desired, provides both email lists and email software under one brand, offers support and easy to contact via phone and email, a company with some online history and credibility. Choose your email marketing company wisely.
  3. When shopping around be sure you choose a company that offers everything email marketing under one roof, this makes them accountable and provides consumer confidence. There are many companies that provide email marketing services, but most do not offer the email lists and ability to send using a web-based software all under one umbrella.

Now you are prepared for sending your first email campaign even if you’ve never done it before, throw caution to the wind and test it out for 2016.

2 Simple Research Tactics For Exponential Visitor Conversion

Friday, September 8th, 2017

Valued Reader,

Now the best part is that Google already provide you with all the tools you need at absolutely no cost, in fact most tools used by professionals are free tools. You simply have to look in the right places, but that is also the reason most newbies find it difficult. It is not the tactics behind the method of making money online that is all that difficult, but more the time-consuming factor that renders it an exercise less sought after.

The Page Rank Tactic – This is where you use The Google Page Rank Checker to ensure that sites are in fact indexed and even ranking in Google. But you need to apply a few simple rules.

When you enter a Domain into the page rank checker, you want to focus on the Primary Domain only and disregard anything after that. Now a Primary Domain will end in (.com) (.info) (.org) (.net) (.co.za) to name but a few examples, but you should pick up on the simplicity. Anything with a forward slash (/) after the primary domain must not be entered into the Google Page rank Checker, and preferably no Non SEO Friendly characters like (?_!*%&).

SEO Friendly characters are only numbers, letters and any character entered without the use of the Shift button on your keyboard. You may also notice that some URLs will start with (https) as opposed to the normal (http), and in such cases I would strongly advise in removing the (S). Failing to do so will result in an inaccurate search result and you may just be losing out on a high-ranking site.

There are three kinds of results you may expect, and anything that gives you a result out of a possible 10 means that the site is in fact indexed in Google. Even a 0/10 result from a possible 10 is clear indication that the site is indexed in Google. Now, do not make the mistake of underestimating sites with a 0/10 result, as I have come across some of these sites that have Millions of monthly visitors. We will take a look at how to establish that with the second tool later in the article. You will have various kinds of results after opening the Google Page Rank Checking Tool.

When you have the search result returning with a score indicating (N/A) that is a clear indication that the site is in fact Not Indexed in Google. These are the kind of sites that may just result in you wasting your time commenting and publishing on and with these sites. You may also end up with a result page indicating the (N/A) result as discussed above, but with a big red coloured block along with the result.

You want to steer clear of these kind of sites, especially because back-links from such sites will do much more harm than good to your own site’s Google Rating. These kind of back-links may even result in your site being flagged as unsafe by Google, and that means Months of Hard Work down the drain.

How To Know How Much Traffic A Site Gets – This too is done by using a free tool called Similar Web, where you also enter the URL you wish to check. Only with this tool you need not concern with the (https) and (http) sections of the URL, but do still focus on only the Primary Domain URL.

Once you Access The Similar Web Tool, you simply enter the URL and click on “Start”, and the Similar Web Tool will do the rest. You will have ranking results and category ranking analytics but may find in some cases that there are no results to show.

But don’t just disregard such sites, it only means that the site is fairly new and not necessarily a danger as a back-link to your own site. You must however ensure that the site is in fact indexed in Google with the first tool presented and discussed in this article.

Two simple, but exceptionally effective tools to leverage more appropriate visitors which will result in better conversion and even sales. Now the “Trick” to getting those converting visitors, apart from using these two tools is to ensure your targeting is done right.

Target the right audience by means of your keyword research. Keyword Research can be done with another free tool Google gives you to work with called the Google Keyword Planner. The Google Keyword Planner Tool allows you to search the three most important keyword categories namely;

Short tail Keywords – These are normally single words, and are also the kind of keywords you want present in places like your site Domain Name and Site Title. This makes it easier for Google to know what your site is about and it helps with your ranking within a specific Niche.

Long Tail Keywords – These are normally no more than 2 – 3 keywords combined in a phrase. Short tail keywords may be something like “Internet”, “Online” and “Marketing” where the Long Tail Keyword can be something like “Online Marketing”. Long Tail Keywords are the ones you may want to include in things like a site H1 and/or H2 heading, and especially in Blog Post Titles.

Anchor Text – Now to best illustrate anchor text, it’s the kind of phrase someone within your niche may enter into their browser for a specific search. As illustration, let’s go with something like “How to Work from Home”. This means the person searching is looking for something specific, they are interested in working from home. This is also what professionals call, buyer traffic. When such a search result leads that visitor to your site, and you have a proven program that will interest them they will be most likely to purchase from you.

Anchor Text are the kind of search phrase you want to use in populating the content of your Article and/or Blog Post. That brings us to the conclusion of some great tools to use in actually making money online. But, do spend time and learn how to use these tools correctly, because they are tools.

It’s a proven fact that any tool only works as good as the person using it, so invest the extra effort and research properly.

Wishing You Prosperity,